Our process - How we work
We move from brief to live product with clear scope, steady delivery, and owner-controlled releases. You get a CMS that fits your team, an accessible UI, and a launch plan that includes SEO, analytics, and optional AI search where it helps.
Discover & Define
We start by clarifying goals, users, constraints, and success metrics. That includes a quick audit of existing tools and data (CMS, payments, media, SEO, analytics) so we can plan around what already works and call out risks early.
Together we shape the scope, information architecture, and content model. We identify opportunities for search and discovery improvements, including AI-assisted search or recommendations where they add real value, and set performance budgets that guide design and engineering.
The outcome is a practical plan with milestones, a release strategy using feature flags, and a migration approach if we are replacing or integrating legacy systems. You get timelines, responsibilities, and a budget you can act on.
Included in this phase
- Stakeholder workshops
- Systems & SEO audit
- Analytics & KPIs
- Content model & taxonomy
- Proofs of concept
- Migration & release plan
Design & Build
We turn the plan into a working product with accessible UI, a tidy design system, and a CMS that fits your team. Editors get role-based access, previews, and guardrails so publishing is fast and safe.
Engineering focuses on reliability and speed: Next.js for rendering, image and video pipelines, Stripe where needed, and integrations with your stack. We ship behind feature flags with an owner-friendly toggle UI, so you can stage features, schedule releases, or run A-B tests without waiting on a new deploy.
Quality is built in with automated checks, accessibility reviews, and performance budgets. We demo regularly, keep a transparent changelog, and measure progress against the goals defined in discovery.
Livid shipped features behind flags so we could schedule drops and switch instantly if needed. Releases stayed calm and the admin was easy for the team.
Launch & Grow
We plan cutover carefully, including redirects, data backfills, and any legacy integrations. Rollouts are staged with flags, and monitoring is in place for uptime, errors, and real-user performance.
Search is set up for the long run with structured data, sitemaps, and Search Console. If AI search or recommendations are enabled, we review relevance and guardrails so results stay useful and on brand.
After launch we keep improving: A-B tests, content and UX iterations, and growth sprints based on analytics. You get training, handover docs, and responsive support so the product keeps performing.
Included in this phase
- Testing. Unit, integration, accessibility, and smoke tests with staged rollouts and experiment tracking.
- Infrastructure. CI/CD with observability (logs, metrics, uptime). Deployed on Vercel, Cloudflare, Hetzner, or AWS with CDN and caching.
- Support. Handover docs and training, a clear escalation path, and a backlog for continuous improvement.
Our values - Reliability with thoughtful innovation
We solve real problems with clear communication and steady delivery. When new technology like AI adds value, we use it with care. Security, performance, and maintainability guide every decision.
- Reliable. Predictable delivery, versioned changes, and tested releases that hold up under traffic.
- Clear. Plain language, visible roadmaps, and one source of truth for scope, dates, and decisions.
- Pragmatic. Integrate when it is faster, build when it is strategic, and avoid complexity for its own sake.
- Ownership. We care about outcomes, not just tickets, and we measure what we ship so we can keep improving.
- Secure. Least-privilege access, audited keys, and privacy-first patterns for data and content.
- Performant. Fast by default with image and video optimisation, caching, and sensible rendering choices.