Case Study - Driving New Customers for AAA Midea

Overview

AAA Midea needed a website that would reliably turn organic traffic into enquiries across Slovakia. The site had to communicate services clearly for homes, businesses, and public institutions, demonstrate credibility with real project evidence, and scale content without constant developer involvement. Spam protection and operational simplicity were essential so the team could focus on site visits and installations, not maintenance.

We delivered a proof-driven marketing site with an intuitive, role-based admin for users and projects, an image pipeline that keeps media sharp and fast, and a lead flow protected by reCAPTCHA. The SEO foundation pairs JSON-LD and breadcrumbing with pre-generated locality pages and clean sitemaps, giving each city a crawlable route and consistent metadata. Search Console monitoring, predictable releases, and ongoing support keep performance and visibility steady over time.

What we did

We began with content structure and operations. Editors can create case studies, services, and locality pages through a role-based admin with clear permissions, preview, and publishing. Media runs through an optimisation pipeline that handles resizing and compression, so pages stay lightweight while product and project imagery looks professional. Forms include validation and notifications so enquiries reach the right people without manual triage.

Local SEO was a core requirement. We implemented JSON-LD for key entities, added breadcrumb markup, and built a locality system that assembles metadata and routes from a maintained list of Slovak cities. This produces pre-generated city pages and aligned XML sitemaps, supported by canonical rules and redirects to avoid duplication. With Search Console integration, we track coverage, identify issues quickly, and iterate on internal links and snippets.

Reliability and speed round out the build. Caching and CDN delivery keep pages responsive, the image pipeline prevents heavy assets from slowing down sessions, and reCAPTCHA keeps spam away from the sales inbox. CI and hosting provide predictable deployments, basic uptime checks, and error reporting, so the team can plan campaigns with confidence and add new content without worrying about regressions.