Blog - Our thoughts on the state of tech

Notes on shipping stable products at pace, from SEO and structured data to AI-assisted search, and practical Next.js patterns.

Local SEO That Actually Converts: Pre-Generated City Pages, JSON-LD, and Search Console Workflows

Published: October 13, 2025
Author: Marc David
Founder & Lead Developer

How we turned locality into conversions with a typed city model, programmatic pages, structured data that search trusts, and a weekly Search Console workflow.

Published: August 1, 2025
Author: Marc David
Founder & Lead Developer

How we moved a fast-growing retailer from Wix to a custom stack without breaking sales, using a dual-run architecture, an ingestion service, and owner-controlled feature flags.

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Blog - Our thoughts on the state of tech

Local SEO That Actually Converts: Pre-Generated City Pages, JSON-LD, and Search Console Workflows

From Wix to Custom Without Downtime: Dual-Run Migrations with Feature Flags

Tell us about your project