Notes on shipping stable products at pace, from SEO and structured data to AI-assisted search, and practical Next.js patterns.
How we prepare sites for AI browsers with llms.txt, schema, datasets, answer templates, and a recrawl ops loop that keeps assistants accurate and conversion-focused.
Read moreHow we turned locality into conversions with a typed city model, programmatic pages, structured data that search trusts, and a weekly Search Console workflow.
Read moreHow we moved a fast-growing retailer from Wix to a custom stack without breaking sales, using a dual-run architecture, an ingestion service, and owner-controlled feature flags.
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