Case Study - Helping customers find AAA Midea across Slovakia

Overview

AAA Midea installs cooling, ventilation and heating systems across Slovakia. Its website needed to explain those services to homeowners, businesses and public institutions, and show the work the team had already done. It also needed to bring in enquiries from search without creating more admin for the people handling them.

We built a site where the team can publish projects and manage content themselves. Customers can find services in their area, see examples of installations and send an enquiry. Behind that, we handle image optimisation, search setup and monitoring, with reCAPTCHA helping to keep spam out of the inbox.

What we did

The admin lets editors add projects, services and location pages, preview them and publish when ready. Access depends on each person’s role. Uploaded images are resized and compressed automatically, and form checks and notifications help enquiries reach the right people.

Local search was central to the project. We built pages from a maintained list of Slovak cities, each with its own route and search information. Structured data, breadcrumbs and sitemaps help search engines understand them, while canonical links and redirects avoid duplicate pages. Search Console shows us which pages are being found and where links or search descriptions need attention.

We use caching and a content delivery network to keep pages quick, alongside the image optimisation. Automated deployment checks, availability monitoring and error reports help us look after the site as the team adds content and runs campaigns.